Senior Director of Digital Delivery · North America
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Sarun Teeravechyan

National Scale

  • 20+ Years leading digital execution
  • 30+ National-scale programs delivered
  • 10M+ Users supported in live systems
  • North America

I lead complex digital programs at national scale. Twenty years delivering high-visibility programs across North America.

Track record

20+
Years leading digital execution
30+
National-scale programs delivered
10M+
Users supported in live systems

Selected work · de-identified

01

Scaling a National Digital Promotion with First-Time Ticketless Architecture

Led the U.S. transition from physical to fully digital participation for a global QSR brand. Repeatable execution model adopted for future programs.

QSR · National launch

Physical entry is retired for digital entry. Product, engineering, QA and operations run as four parallel lanes through three test phases and converge on one national launch.
02

Transforming Prize Fulfillment from Manual Checks to Real-Time Digital Payouts

Replaced legacy check-based fulfillment with secure API-based payouts at national scale. Clean launch despite first-time implementation.

Fintech integration · National scale

The retired path of win, approve, print and mail took days to weeks. The replacement path of win, validate, guardrails and partner API completes in seconds, with monitoring and a fail-safe around the guarded steps.
03

Scaling a Live Promotion Under Extreme Demand and Fraud Pressure

Multi-fold over-forecast engagement absorbed in real time. Avoided code depletion and legal risk through live ingestion and active fraud mitigation.

Live operations · Real-time scaling

Actual participation climbs far above a flat forecast and holds. Code supply is stepped up at three live ingestion events and never reaches the depletion threshold.

Execution at scale is defined by how effectively teams adapt when real-world demand exceeds expectations.

Entry 03 · Live promotion

Personal studies · built on my own time

Python · LLM · Automation

AI Automated Search Pipeline

Automated data pipeline: web scraping, LLM-based scoring with feedback loops, Google Sheets integration, scheduled email digests.

TypeScript · NLP · CLI

AI-Powered Task Manager

CLI task manager with natural language parsing, Obsidian vault integration, iCloud calendar sync, two-way checkbox reconciliation.

Python · OCR · Pipeline

Rental Tax Pipeline

End-to-end document processing pipeline: PDF ingestion with OCR, vendor classification with cross-year learning, human-in-the-loop review, template-driven Excel output.

These are personal builds, not client work. They keep me close to how the tools actually behave; the work I want to lead next is the organizational change around them.

About

I'm a digital leader focused on executing complex programs at scale.

I've led high-visibility national campaigns across North America, working across product, engineering, and operations to deliver under real-world constraints.

I'm now focused on the organizational side of AI: how systems should fit existing workflows, and how teams adapt as adoption lands.

Connect

Always glad to talk about digital leadership, large-program execution, and how AI lands inside organizational delivery.