I lead complex digital programs at national scale.
Twenty years delivering high-visibility programs across North America. Now studying how AI reshapes organizational delivery: where it fits, how systems are designed around existing workflows, and how teams adapt as adoption lands.
Selected work
De-identified · details on requestScaling a National Digital Promotion with First-Time Ticketless Architecture
Led the U.S. transition from physical to fully digital participation for a global QSR brand. Repeatable execution model adopted for future programs.
Transforming Prize Fulfillment from Manual Checks to Real-Time Digital Payouts
Replaced legacy check-based fulfillment with secure API-based payouts at national scale. Clean launch despite first-time implementation.
Scaling a Live Promotion Under Extreme Demand and Fraud Pressure
Multi-fold over-forecast engagement absorbed in real time. Avoided code depletion and legal risk through live ingestion and active fraud mitigation.
AI Projects
Open source · github.com/steeraveI build personal AI projects to stay grounded in the tools — the work I want to lead is the organizational side.
About
I'm a digital leader focused on executing complex programs at scale.
I've led high-visibility national campaigns across North America, working across product, engineering, and operations to deliver under real-world constraints.
I'm now focused on the organizational side of AI: how systems should fit existing workflows, and how teams adapt as adoption lands. The personal projects below keep me close to how the tools actually work; the work I want to lead next is the organizational change around them.